Urban Luxury
Lincoln Aviator
To play into the “unexpected,” Lincoln took on a fresh perspective with some Detroit flair to show off the Aviator SUV in style.
It’s always a fun challenge to find new ways to garner excitement about a familiar product, which is why for this shoot, we focused on unique pairings in wardrobe, location, talent, and visual style to make this content series really stand out. In turn, Lincoln positioned itself as a contemporary and fashion-savvy brand.
Check out some of the social posts here, here, and here.
Collaborators: Emily Babcock (Art Director), Todd Houlette (Creative Director), Ture Lillegraven (Photographer)
