The Road Ahead

Driving Lessons with Matthew and Levi McConaughey

When an Oscar-winning actor hops in a Lincoln and brings his son along for the ride, you’re bound to get some great content.

To celebrate Father’s Day, we filmed a series of short videos to post on Lincoln’s social channels featuring Matthew McConaughey and his son, Levi, covering topics from driving advice to memorable life moments. The authenticity and relatability of the conversations contributed to this project’s success, which, within days, had nearly 5 million views on Instagram with over 100k likes and thousands of comments, and became one of Lincoln’s most socially engaged posts. They were even featured in publications like AdAge and People.

Check out the posts here, here, and here.

Collaborators: Emily Babcock (Art Director), Todd Houlette (Creative Director), Jon Pearce (Chief Creative Officer)