Pebble Beach Concours d'Elegance

Lincoln Rejuvenate, the newest feature in Lincoln’s vehicle lineup, is a multi-sensory experience that combines sight, sound, touch, and scent, and we had the opportunity to showcase this “spa on wheels” at the most prestigious car show in the world – the 2024 Pebble Beach Concours d’Elegance.

To embody the spirit of the brand and bring this new feature to life outside of the vehicle, Lincoln’s activation area, located right at the entrance, was ornamented with fresh plants and florals and included a range of rejuvenating elements. Upon entering the Concours, attendees had the opportunity to enjoy the atmospheric seating area with refreshments and various Lincoln-branded items.

Collaborators: Jahnia Holterhoff (Art Director), Todd Houlette (Creative Director), Katherine Parthum (BCA Lead)